How Tata 1mg Labs used location intelligence for smarter marketing campaigns
In a world where brands are bombarding customers with content, it is imperative to reach out to people who resonate with your brand and services. This is even more so when you operate in category such as diagnostics that has a high cost of acquiring customers.But before delving into the challenges of entering the diagnostics market and the solutions piloted by Tata 1mg Labs — the diagnostics arm of Tata 1mg, let’s address a fundamental question: What exactly is diagnostics?
